I develop…
Structured SEO
growth programs
for B2B SaaS
I help B2B teams overcome SEO stagnation
With an acute focus on bottom-of-funnel outcomes, I help B2B teams de-prioritize SEO mirages so that they can direct time and resources to conversion-oriented SEO playbooks. My content-driven SEO approach and SEO testing processes launched Tipalti to 5X organic growth on our way from Series C to Series F.
Here, I share my knowledge and techniques and encouraging my readers to lean into SEO experiments.
January 11, 2023
Firsthand Insights From 15 Hosts of 2023’s Top SEO Podcasts
I reached out to the best podcast creators I could find and gathered first-hand insights to share with would-be listeners. …
April 16, 2022
Tipalti’s Path to 5X SEO Growth as a SaaS Unicorn
Credit for this project goes to my teammates and colleagues who believed in and facilitated this strategy. B2B SEO isn’t a solo sport, and we wouldn’t have achieved this without …
February 7, 2022
Mastering B2B SEO Strategy for Successful Growth
How exactly is B2B SEO distinguishable from other SEO programs? Furthermore, what exactly does a B2B SEO campaign look like from infancy to maturity?
November 27, 2022
It’s Time to Re-evaluate Our Love Affair with Statistical Significance
In this post, I’ll take a look at six flaws in our relationship with statistical significance and break them down as hard pills we must swallow to begin improving our relationship with statistical significance. …
July 7, 2022
6 SEO Testing Techniques That Lead to Better Organic Performance
SEO testing can take on many different forms. Faces, if you will. Each face is a testing method designed for different environments, different hypotheses, and different goals. …
September 1, 2022
The SEO A/B Testing Megaguide
Did you know that there are two different approaches you can take with SEO A/B testing? This guide shows you how to do both …
January 9, 2022
What is Hidden Search Intent? How to spot it and optimize for it
To my knowledge, this is a topic that I haven’t seen covered in the SEO community, but I never really gave much thought to writing about the idea until I mentioned it in a Loom training …
August 25, 2022
Why You Can’t Use CRO Tools to Run A/B Split Tests for SEO
One of the most common questions people have when the topic of SEO testing arises is, “can’t you just use a tool like VWO/Google Optimize/Optimizely, etc. to run SEO experiments?” …
April 17, 2022
How to Grow Traffic with SEO Title Testing [In-Depth]
One of the most fascinating things about SEO is that there is a whole universe out there of infinite hypotheses which no one is testing right now. You can stand out from the noise by finding a few and testing them. …
January 16, 2023
8 Tools Specifically-Designed for SEO Testing & Experimentation
SEO testing tools make it a helluva lot easier to run, measure, and report on your hypotheses. But if you’ve never done SEO testing before (chances are you have and didn’t realize it) …
October 3, 2022
The SEO Testing Guide: How to Conduct SEO Tests Like a Pro
Your first SEO test should be set up and measured as a time-based single-URL experiment. After all, it’s the easiest and most accessible way to test. I recommend doing a single title tag experiment …
September 3, 2022
How to Conduct Airtight Title Tag Analysis for SEO
I think of title tag analysis as part art, part science. No matter how long you’ve been working crafting page meta titles and analyzing their impact in Google search, you’re bound to run into surprises …
