In April 2021, Tipalti made a $40M acquisition of procurement software company Approve.com. The acquisition was made to integrate Approve’s procurement product with the two core products in Tipalti’s suite: AP Automation & Global Mass Payments. At the time, I was leading Tipalti’s Inbound Marketing team and I was off-the-walls elated by the news. I […]
Case Study: 165% Dual-Domain Growth with Approve.com (& Tipalti) Read More »
The original SEO testing dashboard was built to scale title tests, but would you guess that we’ve been able to use the same SEO testing process to scale featured snippets? Yep, that’s what I said! SEO testing to scale featured snippets. There are no exaggerations here, just an application of the same basic SEO testing
Scaling 1,200+ Featured Snippets with the SEO Testing Dashboard Read More »
This piece is a continuation of my Moz article, Beyond Title Tags: 5 Worthwhile SEO Tests that Seem “Untestworthy”. If I had a Dogecoin for every SEO testing idea, I’d be planning a hostile takeover of Twitter right now. People often approach SEO testing with the limiting belief that changing title tags and running them
The BIG List of SEO Testing Ideas Read More »
Everywhere I look, it seems like there’s a new SEO how-to post. How to get more high-DA backlinks. How to speed up a JavaScript site. Or how to leverage ChatGPT to convince Rand Fishkin to show up at your team happy hour. (Party! 🎉) SEO how-to posts can be insanely useful because there’s no way
Unlearning SEO: SEO Mirages Read More »
Data in this article is traceable and backed by 3rd-party tools. Company-sensitive conversion data not included. Titles can also be traced in Archive.org. Additionally, I’ve compiled this data after my time at Tipalti, which is why clicks data isn’t available in all examples. I’ve received a lot of demand from people wanting to check out
The SEO Testing Results + Program with a FinTech Unicorn Read More »
It’s one of the first things SEOs ask when they’re thinking about SEO testing as a growth program. What tools do I need? To that I say, do you need a tool? SEO testing tools make it a helluva lot easier to run, measure, and report on your hypotheses. But if you’ve never done SEO
The 8 Best Tools for SEO Testing: Reviewed for 2025 Read More »
