It’s Time to Re-evaluate Our Love Affair with Statistical Significance

This is not a breakup letter. It’s a collection of hard to swallow pills that will improve our relationship with statistical significance. The marketing world is love-drunk over statistical significance. Honestly, can you blame us? What other test conclusion could give a more perfect reassurance of accurate outputs, if not that of a statistically significant […]

It’s Time to Re-evaluate Our Love Affair with Statistical Significance Read More »

The Data Never Lies

The following is a purely artistic expression and not a literal approach to data or search strategy, wherein data processing flaws may impact data integrity. Ode to Henry Rollins I’ve been a Black Flag fan ever since I started getting turned on to rock music, which for me would have been somewhere around 97′ or

The Data Never Lies Read More »