In September of 2024, FinTech startup Airbase announced a major acquisition deal with Paylocity, one of the largest HR and Payroll software companies in the Tech world. During the 9 months prior to this news, I had been working with the Airbase team to grow their SEO program and the results have been quite positive […]
A 9-Month 2X Pre-Acquisition SEO Case Study with Airbase Read More »
In April 2021, Tipalti made a $40M acquisition of procurement software company Approve.com. The acquisition was made to integrate Approve’s procurement product with the two core products in Tipalti’s suite: AP Automation & Global Mass Payments. At the time, I was leading Tipalti’s Inbound Marketing team and I was off-the-walls elated by the news. I
Case Study: 165% Dual-Domain Growth with Approve.com (& Tipalti) Read More »
[Where Growth = Non-Branded Organic Traffic & SQLs] Credit for this project goes to my teammates and colleagues who believed in and facilitated this strategy. B2B SEO isn’t a solo sport, and we wouldn’t have achieved this without the collective pull. At the tail-end of 2019, I took on an SEO role with Tipalti, a
Tipalti’s Path to 15X SEO Growth as a FinTech Unicorn Read More »
