SEO for SaaS

What makes B2B SEO strategy any different from other organic programs? A website is a website. Content is content. And users are people. And yet the category remains as valid as ever. So while we’re caught in classifications, let’s explore the ways this category is unique in the realm of organic search strategy. So how […]

[Where Growth = Non-Branded Organic Traffic & SQLs] Credit for this project goes to my teammates and colleagues who believed in and facilitated this strategy. B2B SEO isn’t a solo sport, and we wouldn’t have achieved this without the collective pull. At the tail-end of 2019, I took on an SEO role with Tipalti, a