In September of 2024, FinTech startup Airbase announced a major acquisition deal with Paylocity, one of the largest HR and Payroll software companies in the Tech world. During the 9 months prior to this news, I had been working with the Airbase team to grow their SEO program and the results have been quite positive […]
A 9-Month 2X Pre-Acquisition SEO Case Study with Airbase Read More »
What makes B2B SEO strategy any different from other organic programs? A website is a website. Content is content. And users are people. And yet the category remains as valid as ever. So while we’re caught in classifications, let’s explore the ways this category is unique in the realm of organic search strategy. So how
The 2025 B2B SEO Strategy Guide Read More »
[Where Growth = Non-Branded Organic Traffic & SQLs] Credit for this project goes to my teammates and colleagues who believed in and facilitated this strategy. B2B SEO isn’t a solo sport, and we wouldn’t have achieved this without the collective pull. At the tail-end of 2019, I took on an SEO role with Tipalti, a
Tipalti’s Path to 15X SEO Growth as a FinTech Unicorn Read More »
