01 / Evidence hub
SaaS Marketing Benchmarks
Compare source-aware marketing, selling, growth, CAC, NRR, expansion, and profitability records without stripping away their definitions.
Research
Research Lab
Evidence-led collections and planning tools for SaaS growth decisions. Each asset keeps the source, definition, and calculation logic visible.
Working research, separate from the field notes.
The Research Lab houses durable evidence and interactive tools. Insights remains the publication index for articles and editorial analysis.
02 / Planning tool
SaaS Marketing Budget Calculator
Turn ARR, operating stage, funding model, and growth posture into a transparent annual and monthly planning range.
03 / Calculator
Customer Lifetime Value Calculator
Estimate gross profit customer lifetime value for SaaS or subscription businesses using revenue, margin, and churn.
Gross Margin Calculators
Use six practical calculators to check margin, price a product, set a cost ceiling, compare gross with net margin, and translate markup into margin.
The number is never separated from the method.
Research Lab assets keep source populations, metric definitions, caveats, review dates, and formulas attached to the claims they support. The goal is a useful decision aid, not false precision.