Research Lab / SaaS marketing budget calculator

Build a budget scenario that shows its work.

Start with a verified private B2B SaaS marketing median, then test an efficiency, balanced-growth, or expansion-investment posture. The result is a planning range, not a recommendation.

One observed baseline. Three visible scenario models.

The calculator never presents a hidden stage or funding multiplier. ARR stage selects the most comparable observed record. Funding model selects context. Growth posture selects the disclosed planning multipliers.

Observed baseline: ARR × marketing benchmark percentage. The current source percentage is 8% for the overall private B2B SaaS population and the reported $3 million to $5 million ARR cohort.

Scenario low: baseline × low posture multiplier. Efficiency first uses 0.75, balanced growth uses 1.00, and expansion investment uses 1.25.

Scenario high: baseline × high posture multiplier. Efficiency first uses 1.00, balanced growth uses 1.25, and expansion investment uses 1.50.

Efficiency first: Tests a plan below or at the observed baseline while emphasizing cash efficiency.
Balanced growth: Tests a plan at or moderately above the observed baseline.
Expansion investment: Tests a deliberately above-baseline plan that requires a named growth outcome.

This result is a planning scenario built around a sourced market median. It is not a source-reported range, financial advice, a budget recommendation, or an expected result.