Research Lab / SaaS marketing budget calculator

Build a budget scenario that shows its work.

Start with the observed 8% private B2B SaaS marketing median, then test an efficiency, balanced-growth, or expansion-investment posture. The interactive calculator uses ARR, stage, funding context, growth posture, and an optional current budget.

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Calculation method

Observed baseline = ARR × marketing benchmark percentage.

Scenario low = observed baseline × low posture multiplier.

Scenario high = observed baseline × high posture multiplier.

• Efficiency first: Tests a plan below or at the observed baseline while emphasizing cash efficiency.
• Balanced growth: Tests a plan at or moderately above the observed baseline.
• Expansion investment: Tests a deliberately above-baseline plan that requires a named growth outcome.

The result is a planning scenario. It is not a source-reported range, financial advice, a budget recommendation, or an expected result.