Independent B2B search strategy
Build a search program your team can keep running.
Logan works with B2B teams on search and answer engine strategy, experimentation, and fractional search leadership. The work starts with the commercial decision that has the most leverage.
Current engagement pathways
- Search and answer engine strategy
- Experimentation and organic growth systems
- Fractional search leadership
How the work moves
- Frame the decision.
- Build useful evidence.
- Put the work into motion.
- Keep the learning.