What makes B2B SEO strategy any different from other organic programs? A website is a website. Content is content. And users are people. And yet the category remains as valid as ever. So while we’re caught in classifications, let’s explore the ways this category is unique in the realm of organic search strategy. So how …
⚠️ Disclaimer: No competitors’ copy was hijacked in this article’s creation process. The Heisenburg Uncertainty Principle in quantum physics is a principle which states that certain pairs of physical properties, such as position and momentum, cannot both be precisely determined simultaneously. Simply put, as soon as we begin to measure the speed of a particle, …
A few years ago, my team inadvertently built a unique process that revved-up organic conversions on Tipalti’s finance blog. The new process allowed us to leverage Tipalti’s SEO topic clusters in a way that perfectly coincided with our CRO & web personalization goals which effectively led to overshooting our annual SQL goals (see Tipalti’s Path …
Combine Topic Clustering & Conversion Rate Optimization for Organic Leads Growth Read More »
If you’re a CMO, a Marketing Director, or Digital Program Manager, there may come a time when you find yourself in search of professional SEO expertise. Maybe you’ve already been here before. Or maybe that time is now. If you’ve already developed first-hand experience with high-functioning SEO programs, identifying a strong SEO consultant is going …
Marketing’s Guide to Hiring a High-Impact SEO Consultant Read More »
SGE is about to shake up our search results in a big way. For those of us who haven’t been living under a rock, SGE (short for “Search Generative Experience”) was the big earth-shattering takeaway in the SEO world during last Wednesday’s Google I/O conference. This new search interface is an experimental (but likely-to-be-rolled-out) experience …
In April 2021, Tipalti made a $40M acquisition of procurement software company Approve.com. The acquisition was made to integrate Approve’s procurement product with the two core products in Tipalti’s suite: AP Automation & Global Mass Payments. At the time, I was leading Tipalti’s Inbound Marketing team and I was off-the-walls elated by the news. I …
Case Study: 165% Dual-Domain Growth with Approve.com (& Tipalti) Read More »
