In September of 2024, FinTech startup Airbase announced a major acquisition deal with Paylocity, one of the largest HR and Payroll software companies in the Tech world. During the 9 months prior to this news, I had been working with the Airbase team to grow their SEO program and the results have been quite positive […]
A 9-Month 2X Pre-Acquisition SEO Case Study with Airbase Read More »
What makes B2B SEO strategy any different from other organic programs? A website is a website. Content is content. And users are people. And yet the category remains as valid as ever. So while we’re caught in classifications, let’s explore the ways this category is unique in the realm of organic search strategy. So how
The 2025 B2B SEO Strategy Guide Read More »
⚠️ Disclaimer: No competitors’ copy was hijacked in this article’s creation process. The Heisenburg Uncertainty Principle in quantum physics is a principle which states that certain pairs of physical properties, such as position and momentum, cannot both be precisely determined simultaneously. Simply put, as soon as we begin to measure the speed of a particle,
AI-Based SEO and The Triple Constraint Theory Read More »
A few years ago, my team inadvertently built a unique process that revved-up organic conversions on Tipalti’s finance blog. The new process allowed us to leverage Tipalti’s SEO topic clusters in a way that perfectly coincided with our CRO & web personalization goals which effectively led to overshooting our annual SQL goals (see Tipalti’s Path
How to Combine Topic Clustering + CRO for Organic Leads Growth Read More »
If you’re a CMO, a Marketing Director, or Digital Program Manager, there may come a time when you find yourself in search of professional SEO expertise. Maybe you’ve already been here before. Or maybe that time is now. If you’ve already developed first-hand experience with high-functioning SEO programs, identifying a strong SEO consultant is going
How to Find & Hire a High-Impact SEO Consultant Read More »
SGE is about to shake up our search results in a big way. For those of us who haven’t been living under a rock, SGE (short for “Search Generative Experience”) was the big earth-shattering takeaway in the SEO world during last Wednesday’s Google I/O conference. This new search interface is an experimental (but likely-to-be-rolled-out) experience
Preparing Now for Generative AI in Google SERPS Read More »
