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⚠️ Disclaimer: No competitors’ copy was hijacked in this article’s creation process. The Heisenburg Uncertainty Principle in quantum physics is a principle which states that certain pairs of physical properties, such as position and momentum, cannot both be precisely determined simultaneously. Simply put, as soon as we begin to measure the speed of a particle, […]

A few years ago, my team inadvertently built a unique process that revved-up organic conversions on Tipalti’s finance blog. The new process allowed us to leverage Tipalti’s SEO topic clusters in a way that perfectly coincided with our CRO & web personalization goals which effectively led to overshooting our annual SQL goals (see Tipalti’s Path

If you’re a CMO, a Marketing Director, or Digital Program Manager, there may come a time when you find yourself in search of professional SEO expertise. Maybe you’ve already been here before. Or maybe that time is now. If you’ve already developed first-hand experience with high-functioning SEO programs, identifying a strong SEO consultant is going

SGE is about to shake up our search results in a big way. For those of us who haven’t been living under a rock, SGE (short for “Search Generative Experience”) was the big earth-shattering takeaway in the SEO world during last Wednesday’s Google I/O conference. This new search interface is an experimental (but likely-to-be-rolled-out) experience

Data in this article is traceable and backed by 3rd-party tools. Company-sensitive conversion data not included. Titles can also be traced in Archive.org. Additionally, I’ve compiled this data after my time at Tipalti, which is why clicks data isn’t available in all examples. I’ve received a lot of demand from people wanting to check out

There are way more SEO podcasts out there today than I remember when I started listening to SEO podcasts ~11 years ago (and way more listeners). Search marketing pros tune in to stay abreast of trends, sharpen their SEO knowledge, hear unique perspectives, and learn how to grow their careers. But more podcast options =